The first website designed to adapt its layout based on the width of the browser was Audi.com, created in 2001. Terms like “fluid,” “flexible,” “liquid,” and “elastic” were used to describe the same concept until developer Ethan Marcotte coined the phrase “responsive web design” in a 2010.
More Mobile Traffic
Many website traffic studies show more than half of traffic to websites now cames from mobile devices it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a poorly user expersence and hard to navigate site layout.
Lower Bounce Rates
A responsive and optimised mobile site provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer period of time and explore different areas of your site. Alternatively, if your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.
Higher Conversion Rates
Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.